By  on May 5, 2010

PARIS — Adidas AG increased full-year guidance for 2010 after reporting record first-quarter sales on Tuesday that were buoyed by a turnaround of the Reebok brand and merchandise for June’s FIFA World Cup.

“We had a great start to the year, achieving record first-quarter sales driven by growth in all segments,” stated Adidas chief executive officer Herbert Hainer. “Our retail segment, record football [soccer] sales and a strong performance for Adidas and Reebok in North America were some of the main catalysts driving this development.”

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus