By  on July 10, 2007

Adidas is starting its engine with Dale Earnhardt Jr.

The German athletic giant has signed a multiyear deal with the NASCAR driver for Dale Jr. women's, children's and men's apparel, accessories and footwear, including his future racing suit and technical footwear, plus off-track footwear and fan apparel. Earnhardt will introduce the line, which hasn't formally been named, at the February 2008 season opener in Daytona, Fla.

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