By  on July 10, 2007

Adidas is starting its engine with Dale Earnhardt Jr.

The German athletic giant has signed a multiyear deal with the NASCAR driver for Dale Jr. women's, children's and men's apparel, accessories and footwear, including his future racing suit and technical footwear, plus off-track footwear and fan apparel. Earnhardt will introduce the line, which hasn't formally been named, at the February 2008 season opener in Daytona, Fla.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus