By  on March 13, 2009

MILAN — Aeffe SpA executive chairman Massimo Ferretti issued a rallying cry to the fashion industry Thursday, despite seeing his own group’s earnings cut in half in 2008.

“A crisis doesn’t always have to be seen as a negative,” Ferretti said. “This is the time when companies need to focus strongly on their core business, on streamlining costs and on improving efficiency. Aeffe is facing the current situation with this attitude.”

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