Aeffe Sales Edge Down 1.2% in 2013

Net of the effects of the terminated licenses of Jean Paul Gaultier and Cacharel and the new license with Emanuel Ungaro, revenues would have gained.

MILAN — Aeffe SpA said Wednesday that sales in 2013 declined 1.2 percent to 251.1 million euros, or $331.4 million, compared with 254.1 million euros, or $325.2 million, in 2012. At constant exchange, sales would have increased 1.2 percent, and, net of the effects of the already terminated licenses of Jean Paul Gaultier and Cacharel and the new license with Emanuel Ungaro, revenues would have gained 3.9 percent.

Aeffe controls the Moschino, Alberta Ferretti and Pollini brands, and produces and distributes collections for brands including Emanuel Ungaro and Cédric Charlier.

Massimo Ferretti, executive chairman, underscored that the company has been changing the group’s creative offer. The moves include the Cédric Charlier project and the upgrade of the Alberta Ferretti collections, also leading to the appointment of Natalie Ratabesi for Philosophy, to the Emanuel Ungaro project developed by Fausto Puglisi, and, most recently, the arrival of Jeremy Scott, who will present his first collection for Moschino on Feb. 20.

“The change within the creative side along with the highest attention to both the online and the traditional retail channels, with a special focus on the more dynamic markets with greater growth potential, lead us to redesign the future in an optimistic way in the medium-long term run,” said Ferretti.

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In the year, sales of ready-to-wear collections were up 0.8 percent to 196.9 million euros, or $260 million, while revenues of the footwear and leather goods division grew 3.5 percent 71.9 million euros, or $94.9 million.

Sales in Italy grew 5.2 percent to 104 million euros, or $137.3 million, accounting for 41 percent of total revenues. While citing the contribution of tourist flows, the company said “the positive trend of the domestic market is attributable to both an increase in sales registered by the Moschino brand, mostly thanks to the positive results of the new boutique in Rome, and to the growth of licensed brands.”

Dollar amounts are converted at average exchange for the periods to which they refer.

Sales in Europe were down 7 percent, representing 20 percent of total. “This change is mainly attributable to the decrease in revenues from licensed brands whose license agreement have already been completed and the uncertainty of the macro-economic situation,” said the company. Revenues in Russia were down 8.4 percent and accounted for 8 percent. Sales in the U.S., contributing to 7 percent of total, decreased 10.9 percent, mainly due to the termination of the licensing agreement with Jean Paul Gaultier.

Sales in Japan were down 9.4 percent, contributing to 9 percent of total, but were up 12.1 percent at constant exchange rates.

In the Rest of the World, revenues climbed 4.8 percent and represented 15 percent of total, thanks to positive trends in Greater China (up 20 percent) and the Middle East (up 7 percent).