Aerin Lauder will receive an annual fee of $700,000 to serve as a spokeswoman for and consultant to the Estée Lauder Cos. Inc., and her new upscale design and brand management firm, Aerin LLC, will net royalties of up to 5 percent for sales of products bearing the Aerin trademark and A logo.
Financial details of the agreement came to light in a Securities and Exchange Commission filing by Estée Lauder. The former creative director of the Estée Lauder brand, and granddaughter of the firm’s founder, has granted the company the exclusive right to use her name and image to market beauty products and related services for the brand, serve as a spokeswoman for it and work as its “style and image director” in tandem with its creative director.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)