By and  on March 13, 2009

Aeropostale Inc.’s long-awaited children’s concept now has a name and, beginning in mid-June, a home market.

As the New York-based specialty retailer disclosed a 5.4 percent increase in fourth-quarter profits late Thursday, it said it will open 10 stores under the P.S. From Aéropostale banner this year clustered around the New York metropolitan area. The stores will target boys and girls aged seven to 12, and offer “trend-right” casual apparel and accessories at “compelling values,” the company said.

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