Logos are losing some of their consumer appeal — and nowhere is that more evident than at teen retailers like Abercrombie & Fitch Co.
Abercrombie revealed Thursday it is moving away from the logo business, and will eventually exit the category entirely in its North American stores. That’s a major change from the company’s heritage, and the days when the three As — Abercrombie, American Eagle Outfitters and Aéropostale — dominated the mall corridors competing against each other with their logos front and center in store windows and on display tables.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)