Logos are losing some of their consumer appeal — and nowhere is that more evident than at teen retailers like Abercrombie & Fitch Co.
Abercrombie revealed Thursday it is moving away from the logo business, and will eventually exit the category entirely in its North American stores. That’s a major change from the company’s heritage, and the days when the three As — Abercrombie, American Eagle Outfitters and Aéropostale — dominated the mall corridors competing against each other with their logos front and center in store windows and on display tables.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"