By  on August 29, 2014

Logos are losing some of their consumer appeal — and nowhere is that more evident than at teen retailers like Abercrombie & Fitch Co.

Abercrombie revealed Thursday it is moving away from the logo business, and will eventually exit the category entirely in its North American stores. That’s a major change from the company’s heritage, and the days when the three As — Abercrombie, American Eagle Outfitters and Aéropostale — dominated the mall corridors competing against each other with their logos front and center in store windows and on display tables.

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