By  on November 7, 2013

Abercrombie & Fitch Co. is hoping to recapture both its merchandising cool and its operational superiority through emphasis on greater speed and more thorough testing.

Throughout a two-hour presentation to analysts Wednesday, A&F executives echoed the theme established by Michael Jeffries, chairman and chief executive officer, in his introductory remarks. He noted the “new need to be faster” would apply to areas ranging from product development and its supply chain to online order fulfillment.

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