By  on September 27, 2007

A decade after MasterCard admitted in its marketing campaign that there are some things money can't buy, the financial company is still cashing in on that sentiment.

"As people looked from the outside and more toward the inside," the company repositioned itself with an advertising campaign to reflect that, one still going strong, according to Chris Jogis, vice president of U.S. brand marketing, MasterCard Worldwide. And affluent consumers' interest in being purposeful, resourceful and generous has only increased in the past 10 years, according to the Yankelovich Monitor, he said. In a 2006 survey, 67 percent of respondents cited striking a balance between work and personal life as important, compared with 57 percent in a 2002 survey.

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