The seven-year-old brand was acquired for an undisclosed sum by AHQ-Accessory Headquarters, LLC, the firm which owns Kooba, V Couture by Kooba, Yak Pak and Go!Sak. Formerly Accessory Network Group, the company became AHQ in January after Wiesner Products, Inc. bought a portion of ANG.
“The following that this brand has is what intrigued us about it. They have a very strong following in the social media world and a very strong Web business,” Abe Chehebar, president of AHQ, told WWD of Hayden-Harnett joining its roster of handbag companies. “The aesthetic is unique and has its own DNA. We found it very interesting and something that we can market. It’s about getting more people turned on to the brand and expanding the distribution.”
Designer and creative director Toni Hacker said she would like to double the size of the company within the next two to three years. She projects the line will grow to $10 million in this time, from $5 million now, fueled primarily by bolstering the wholesale component of the business.
The brand has closed its stand-alone store in Brooklyn and has moved all operations to AHQ’s office here. During the transition phase, the line has put its wholesale business on hold (it was once carried at retailers such as Anthropologie and Nordstrom), but Hacker plans to continue an e-commerce business at haydenharnett.com, which will see a redesign on Nov. 1.
The site will still carry bespoke scarves and the slightly more expensive Collection handbags, all made in the U.S. and retailing from $475 to $950 (the main collection ranges from $238 to $650 and is produced in China). For spring, the digital flagship will carry the main line as well, which will also see a relaunch with “friendlier” price points.
Wholesale is where she’s focusing on going forward for both lines, as AHQ will be able to help Hayden-Harnett leverage larger orders for retailers.
“[We really] only had a very strong direct-to-customer business, and we saw that really ramp up over the last five years since 2007. It became a bit stronger. We’ve never really gone into major retailers, so it’s a pretty wide-open avenue,” Hacker said.
During February market, the brand will show its first full collection since joining the AHQ umbrella, but select styles from the upcoming summer capsule collection will be available on the site upon its reveal next week.
“I am so ready — everything is really hyper-intense color for spring summer,” Hacker said, revealing that in addition to a lot of textured leathers, offerings will be full of bright blue, red, violet and magenta.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)