The seven-year-old brand was acquired for an undisclosed sum by AHQ-Accessory Headquarters, LLC, the firm which owns Kooba, V Couture by Kooba, Yak Pak and Go!Sak. Formerly Accessory Network Group, the company became AHQ in January after Wiesner Products, Inc. bought a portion of ANG.
“The following that this brand has is what intrigued us about it. They have a very strong following in the social media world and a very strong Web business,” Abe Chehebar, president of AHQ, told WWD of Hayden-Harnett joining its roster of handbag companies. “The aesthetic is unique and has its own DNA. We found it very interesting and something that we can market. It’s about getting more people turned on to the brand and expanding the distribution.”
Designer and creative director Toni Hacker said she would like to double the size of the company within the next two to three years. She projects the line will grow to $10 million in this time, from $5 million now, fueled primarily by bolstering the wholesale component of the business.
The brand has closed its stand-alone store in Brooklyn and has moved all operations to AHQ’s office here. During the transition phase, the line has put its wholesale business on hold (it was once carried at retailers such as Anthropologie and Nordstrom), but Hacker plans to continue an e-commerce business at haydenharnett.com, which will see a redesign on Nov. 1.
The site will still carry bespoke scarves and the slightly more expensive Collection handbags, all made in the U.S. and retailing from $475 to $950 (the main collection ranges from $238 to $650 and is produced in China). For spring, the digital flagship will carry the main line as well, which will also see a relaunch with “friendlier” price points.
Wholesale is where she’s focusing on going forward for both lines, as AHQ will be able to help Hayden-Harnett leverage larger orders for retailers.
“[We really] only had a very strong direct-to-customer business, and we saw that really ramp up over the last five years since 2007. It became a bit stronger. We’ve never really gone into major retailers, so it’s a pretty wide-open avenue,” Hacker said.
During February market, the brand will show its first full collection since joining the AHQ umbrella, but select styles from the upcoming summer capsule collection will be available on the site upon its reveal next week.
“I am so ready — everything is really hyper-intense color for spring summer,” Hacker said, revealing that in addition to a lot of textured leathers, offerings will be full of bright blue, red, violet and magenta.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)