The seven-year-old brand was acquired for an undisclosed sum by AHQ-Accessory Headquarters, LLC, the firm which owns Kooba, V Couture by Kooba, Yak Pak and Go!Sak. Formerly Accessory Network Group, the company became AHQ in January after Wiesner Products, Inc. bought a portion of ANG.
“The following that this brand has is what intrigued us about it. They have a very strong following in the social media world and a very strong Web business,” Abe Chehebar, president of AHQ, told WWD of Hayden-Harnett joining its roster of handbag companies. “The aesthetic is unique and has its own DNA. We found it very interesting and something that we can market. It’s about getting more people turned on to the brand and expanding the distribution.”
Designer and creative director Toni Hacker said she would like to double the size of the company within the next two to three years. She projects the line will grow to $10 million in this time, from $5 million now, fueled primarily by bolstering the wholesale component of the business.
The brand has closed its stand-alone store in Brooklyn and has moved all operations to AHQ’s office here. During the transition phase, the line has put its wholesale business on hold (it was once carried at retailers such as Anthropologie and Nordstrom), but Hacker plans to continue an e-commerce business at haydenharnett.com, which will see a redesign on Nov. 1.
The site will still carry bespoke scarves and the slightly more expensive Collection handbags, all made in the U.S. and retailing from $475 to $950 (the main collection ranges from $238 to $650 and is produced in China). For spring, the digital flagship will carry the main line as well, which will also see a relaunch with “friendlier” price points.
Wholesale is where she’s focusing on going forward for both lines, as AHQ will be able to help Hayden-Harnett leverage larger orders for retailers.
“[We really] only had a very strong direct-to-customer business, and we saw that really ramp up over the last five years since 2007. It became a bit stronger. We’ve never really gone into major retailers, so it’s a pretty wide-open avenue,” Hacker said.
During February market, the brand will show its first full collection since joining the AHQ umbrella, but select styles from the upcoming summer capsule collection will be available on the site upon its reveal next week.
“I am so ready — everything is really hyper-intense color for spring summer,” Hacker said, revealing that in addition to a lot of textured leathers, offerings will be full of bright blue, red, violet and magenta.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion