Alberto-Culver Co., which announced last week it had acquired the Noxzema skin care brand from Procter & Gamble Co. for an undisclosed sum, has named Kenneth “Casey” Keller, a former Motorola executive, as its U.S. president.
Keller, who took the newly created post on Monday, is in charge of strategic development and implementation for the U.S., which represents about 60 percent of Alberto-Culver’s total sales. He reports to V. James Marino, the firm’s president and chief executive officer.
Keller, who has worked in global consumer products management for nearly 20 years, was chief marketing officer and executive vice president at Motorola, overseeing the mobile communications firm’s marketing efforts. He also worked with H.J. Heinz Co. as chairman and ceo of Heinz Italia, and was at one time in marketing at P&G.
“Casey has a proven track record of successfully expanding and developing brands, successfully launching new products and driving growth,” Marino stated.
Meanwhile, the Noxzema deal expands Alberto-Culver’s skin care holding. The Melrose Park, Ill.-based firm also owns the St. Ives brand, an acquisition it made in 1996. And, in July, Alberto-Culver launched a skin care range within its Soft & Beautiful ethnic hair care assortment.
The pact with Cincinnati-based P&G, which gives Alberto-Culver worldwide rights and trademarks to Noxzema, calls for Alberto-Culver to operate the existing Noxzema business in the U.S., Canada and parts of Latin America. P&G will continue to operate its existing Noxzema shave care, antiperspirant and deodorant, body wash and body soap business in portions of Western Europe, according to Alberto-Culver.
“The Noxzema brand has great equity among consumers and, together with our existing St. Ives skin care brand, will provide us with significant opportunities for growth in the skin care category,” Marino stated.
Alberto-Culver also owns the TRESemmé, Alberto VO5 and Nexxus hair care brands, as well as ethnic hair care brand Motions.
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