By  on January 3, 2007

Amazon today opened a second store on the Web, endless.com, selling shoes and handbags.

The retailer is offering free overnight delivery and more than 250 brands in an effort to compete with Zappos, Gap’s PiperLime and Nordstrom.

The retailer’s expansion comes at a time when Web shopping is experiencing explosive growth. Online spending during the holiday season rose 26 percent over the same period in 2005, according to comScore.


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