By  on January 5, 2012

American Apparel Inc. late Wednesday reported double-digit sales increases in its December same-store and net sales, elevating its fourth-quarter revenues nearly 10 percent.

The Los Angeles-based vertical retailer of fashion basics reported that its net sales for the three months ended Dec. 31 hit $157.9 million, 9.7 percent above the $144 million tallied in the comparable 2010 period. Comparable-store sales rose 7 percent in the quarter while online sales were up 20 percent and net sales of its wholesale operations were 6 percent higher.

December results were uniformly stronger, with overall net sales up 15 percent to $56.3 million. Comps for the month were up 11 percent and both, online sales and wholesale revenues 25 percent above those of December 2010. The company didn't disclose dollar amounts for the 2010 period.

"In December, we continued to build momentum in our business," said Dov Charney, chairman and chief executive officer of the firm. "Our sales exceeded plan in all channels and we saw good progress in our wholesale channel across a broad spectrum of customers. Our retail sales increases were also broad-based with notably large increases in the U.S., in all Asian markets and in Australia. Our product is resonating well with our customers both in stores and online."

 

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