By  on August 21, 2009

AnnTaylor Stores Corp. intends to shift its emphasis to promotions and away from markdowns after swinging to a second-quarter loss, principally on weakness in its namesake division and restructuring charges.

The company, which expects the current difficult conditions to continue to pressure sales as consumers stray from higher-end and professional apparel, said it would increase in-store promotions on select items while limiting markdowns.

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