By  on June 9, 2014

NEW DELHI — In another fillip for online fashion retail in India, FashionandYou, one of the pioneers in the online fashion retail space, has raised $10 million in funding, the company said Monday.

The etailer, which got a boost from its early partnership with Lakme Fashion Week is known for its focus on designers and its flash sales model.
 
Aasheesh Mediratta, chief executive of FashionandYou.com, said that the additional investment would help "acquire more customers to bolster our flash sale dominance and build a more cohesive brand."

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