By  on June 9, 2014

NEW DELHI — In another fillip for online fashion retail in India, FashionandYou, one of the pioneers in the online fashion retail space, has raised $10 million in funding, the company said Monday.

The etailer, which got a boost from its early partnership with Lakme Fashion Week is known for its focus on designers and its flash sales model.
Aasheesh Mediratta, chief executive of, said that the additional investment would help "acquire more customers to bolster our flash sale dominance and build a more cohesive brand."

Competition in the fashion retail segment has intensified over the last few months, especially with the acquisition of fashion portal Myntra by Flipkart last month. After the acquisition, Flipkart said that it would invest $100 million to further the growth of Myntra.

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