By  on October 15, 2013

Customer satisfaction with apparel brands held steady this year but remained at its lowest point since 1997.

This year’s American Customer Satisfaction Index for apparel stayed at 79 on a scale of 100 after descending to that level from 80 between 2011 and 2012. That’s above its historic low of 77, reached in 1997, and tied with the mark set during four consecutive years — 1998 through 2001 — as well as in 2004.

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