Arbonne International LLC chief executive officer Kay Napier wants the direct-sales skin care and cosmetics company’s journey into and out of bankruptcy to be a success story worthy of a Harvard Business School case study.
The case study could begin with Napier being named ceo in August after a yearlong interim ceo stint by restructuring specialist Stan Springel. She was promptly handed a tough dual challenge: ingratiate herself to a field of independent consultants constituting the backbone of Arbonne’s business — although never having been in direct sales — and simultaneously be the bearer of bad news about an upcoming bankruptcy.
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