By  on February 4, 2014

LONDON — Atterley Road, the London-based online retailer, said it has secured funding of 2 million pounds, or around $3.3 million, from a consortium of investors made up of The William Currie Group, Sir Terry Leahy, Robert Willett and the fund management firm Artemis.
 
The retailer, which focuses on contemporary, accessible labels such as Day Birger Et Mikkelsen, Whistles and Second Female, said it will use the funds both to expand its brand in the U.K. and internationally, and to grow its Atterley Road own label collection. Edward David, Atterley Road’s ceo and co-founder, said that he is particularly focused on launching dedicated sites for the U.S. and Australia over the next few months, after having seen significant traffic to the site from those two countries. David noted that customers in both those countries are attracted to the retailer's mix of European labels.

David, who founded the site in 2011 with Katie Starmer-Smith, also plans for the brand's own label collection to grow "aggressively." "It's currently five to ten percent of our business, but we want it to become 50 percent," he told WWD. Starmer-Smith, who serves as creative director of the retailer, was a former designer at Jigsaw.

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