By  on February 4, 2010

Avon Products Inc.’s message of “We’re Hiring” has struck a chord with consumers in the tough economy, helping to grow the direct seller’s base of active representatives by 11 percent and boost fourth-quarter profits by 15.9 percent.

During the quarter, Avon increased its advertising spending — which includes efforts to recruit sellers — by $9 million to $109 million compared with the prior-year period. The direct seller also invested an additional $24 million in sales leadership and incentives to improve the value proposition for representatives.

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