Avon Products Inc.’s message of “We’re Hiring” has struck a chord with consumers in the tough economy, helping to grow the direct seller’s base of active representatives by 11 percent and boost fourth-quarter profits by 15.9 percent.
During the quarter, Avon increased its advertising spending — which includes efforts to recruit sellers — by $9 million to $109 million compared with the prior-year period. The direct seller also invested an additional $24 million in sales leadership and incentives to improve the value proposition for representatives.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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