By  on August 23, 2012

SHANGHAI — In a country where people are continually trying to show their status and their place in society, superrich Chinese are always looking for the next best thing to buy.

There is disagreement as to who, exactly, these Chinese are and what their level of brand sophistication might be: Is the most expensive label always the best? Do overt logos matter? Is understatement desirable? Is bling bad?

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