LONDON — B&B Capital Partners LP, an investment fund launched last year by Alliance Boots, has acquired the British beauty brand Aromatherapy Associates, the company said Friday. The fund is managed by B&B Investment Partners, a partnership between Alliance Boots, Chris Britton and Jean-Philippe Barade. The fund hasn’t disclosed the price it paid for the business.
Aromatherapy Associates is known for its aromatherapy-based skin-care and body-care ranges, which are sold at stores such as Selfridges and Liberty and through spas, hotels and resorts. Aromatherapy Associates said its president, Geraldine Howard, would work closely with B&B Investment Partners to “strategically develop Aromatherapy Associates across its existing luxury spa market and beyond.”
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