By  on August 17, 2007

Bath & Body Works on Thursday promoted Camille McDonald to the role of president, brand development and merchandising.

Formerly executive vice president of merchandising and brand development, in her new position McDonald will be responsible for direct strategy, positioning, concept, public relations, product copy and design for all the company's proprietary personal care brands. She will continue to report to Diane Neal, chief executive officer of BBW.

"We're at an exciting point in Bath & Body Works' evolution, with the arrival of Diane Neal," said McDonald in a phone interview Thursday. Neal joined BBW in October in a coleadership position with Neil Fiske, then ceo. Fiske left in June to take on the role of president and ceo of Eddie Bauer.

"Diane has a real vision of how to build on what Neil started, and she and Les Wexner [chairman and ceo of the retailer's parent, Limited Brands Inc.] have strengthened the culture of Bath & Body Works as a merchant-driven organization," said McDonald. "They are truly leaders who value milestones and understand being a team. We're looking forward with great optimism to how they will take things to the next level."

Since arriving at BBW in August 2004, McDonald has been responsible for the reinvigoration and repositioning of existing BBW brands and upgrading fragrances and packaging, as well as helping to develop new franchises.

"Camille has achieved tremendous success for Bath & Body Works during the past three years, including launches and restages of key brands," said Neal in a statement. "Her contributions have also enhanced Bath & Body Works' reputation and reach with our customers. Her innovative thinking, coupled with a deep understanding for the cosmetic industry, makes Camille the ideal person for the role of president, brand development, for Bath & Body Works."

Prior to joining BBW, McDonald had served as an executive for several prominent cosmetics brands, including a stint as president of American subsidiaries of Guerlain and Givenchy, and the American Designer Fragrances division of LVMH Moët Hennessy Louis Vuitton.

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