By  on December 28, 2011

Apparel and beauty specialty stores were the two biggest beneficiaries of consumers’ shift to stores from their computers and smartphones in the week leading up to Christmas.

According to The NPD Group’s Shopping Activity Weekly Holiday Trends Report, beauty specialty stores saw a 30.6 percent increase in shopping visits during the week ended Dec. 26, the highest of all general merchandise channels monitored by the Port Washington, N.Y.-based research firm. Apparel specialty stores were second with a 26.2 percent increase. Bookstores, footwear specialty stores and department stores rounded out the top five with visit increases of 22 percent, 21 percent and 19 percent, respectively.

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