FILA VP OF SALES: Fila USA has tapped Bruce Fendell as vice president of sales. Most recently senior vice president of sales for the on-field division of Reebok International, Fendell, 51, served as director of footwear and key account sales for Adidas America from 1996 to 2003. Based in New York, Fendell reports to Fila USA president Jon Epstein, a colleague from Adidas. Fendell is part of the management team brought in by Fila Korea Ltd. and its holding company, Global Leading Brands House, after acquiring the company in March.

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