Beauty companies are laser-focused on the eye area for fall, and no wonder. For the 12 months ending in May, prestige skin care eye treatments rose 10 percent to almost $350 million. Now myriad brands are looking to ramp up the momentum with innovative products that provide both instant gratification and long-term benefits.

Clinique’s Even Better Dark Circle Corrector combines vitamin C and mulberry root to lighten the eye area over time, while patent-pending translucent optics technology instantly lessens the appearance of dark circles on all skin tones.

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