By  on October 1, 2015
Bebe Stores Inc.

Bebe Stores Inc. is in reorganization mode, suggesting that toning down the party-girl image wasn’t gaining traction fast enough.

The company on Thursday said it would cut more than 50 positions, primarily in design, merchandising and production areas, so it can “focus on more streamlined lifestyle assortments and increased inefficiencies across business functions.” In addition, Manny Mashouf, the retailer’s non-executive chairman, will become “re-engaged” with the firm, this time working more closely with the design and merchandise teams. The company’s board also has approved a $5 million share repurchase program.

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