BERLIN— Beiersdorf AG met all of its financial targets for 2012, said company chief executive officer Stefan F. Heidenreich during the firm’s annual general meeting in Hamburg Thursday. He added that the maker of Nivea, Eucerin and La Prairie was only at the start of a longer journey to compete against global consumer giants.
As reported, Beiersdorf registered a 9.9 percent uptick in 2012 after-tax profits excluding special factors to 477 million euros, or $613.23 million at average exchange. Group sales in the period rose 7.2 percent to 6.04 billion euros, or $7.77 billion, a record for Beiersdorf. Its consumer division revenues rose 7.5 percent to 5.05 billion euros, or $6.49 billion, while on a like-for-like basis, the branch’s sales increased 4.9 percent.
In his speech to the assembled group, Heidenreich was upbeat but cautious about the past fiscal year, saying: "Despite our positive overall performance, our feet are still on the ground. We have seen the first fruits of our labors, but we still have a lot to do before we reach our goal."
He also praised some of the company's recent innovations, such as Nivea Deodorant Invisible for Black & White, Eucerin Even Brighter skin cream and La Prairie Skin Caviar Liquid Lift. This year will hold even more innovative new products, Heidenreich assured.
Additionally, he noted that the company has strengthened its regional research centers, including enlarging the Beiersdorf lab in Wuhan, China, last year, and adding a development center this year to a new production facility in Silao, Mexico.
"Regionalizing our research-and-development work will make us even better placed to optimally satisfy market-specific customer needs in the future," said Heidenreich, who named Brazil, Russia and China as the company's main focus markets moving forward. Eastern Europe, Latin America and the Africa, Asia and Australia region now account for almost half of Beiersdorf's consumer sales.
Company shares performed well over 2012 and closed the year at 61.88 euros, or $81.24 at current exchange, up more than 40 percent against 2011.
Heidenreich reiterated that group sales and Beiersdorf's consumer division’s revenues should grow faster than the market this year. The branch’s EBIT margin is expected to be higher than 2012's 12 percent.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty