By  on January 25, 2012

BERLIN — Beiersdorf AG reported today that its 2011 after-tax profits fell 20.6 percent to 259 million euros, or $361.1 million, according to preliminary figures. 

Operating profits for the Hamburg, Germany-based maker of Nivea, Eucerin and La Prairie, as well as Tesa adhesives, dropped 26 percent to 431 million euros, or $600.9 million. Excluding special factors, operating profits were down 7.6 percent to 646 million euros, or $900.7 million, and group profits rose 2.1 percent to 434 million euros, or $605.1 million.

Beiersdorf registered 2011 group sales of 5.63 billion euros, or $7.85 billion, a 1.1 percent increase on 2010. Meanwhile, its organic revenues gained 2.1 percent.

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The company’s consumer division’s sales dipped 0.04 percent to 4.7 billion euros, or $6.55 billion, while organic revenues grew 1.1 percent. 

Dollar figures were converted from the euro at average exchange for the period to which they refer.

Last year, Beiersdorf streamlined its product assortment and started a regional realignment of its consumer business, including restructuring and job cuts.

"Optimally aligning our structures with the regions and markets will significantly increase our competitiveness in the future,” stated Thomas-B. Quaas,chief operating officer of Beiersdorf AG. As reported, he will hand over company reigns to Stefan F. Heidenreich after Beiersdorf's annual general meeting in April.

On March 1, Beiersdorf will release its final results for 2011 and a forecast for this year.

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