By  on January 24, 2013

BERLIN — Beiersdorf AG’s 2012 sales rose 7.2 percent to 6.04 billion euros, or $7.77 billion, according to the company’s preliminary figures.

Organic revenues at the Hamburg-based maker of brands such as Nivea, Eucerin and La Prairie increased 4.7 percent.

All dollar figures are calculated at average exchange for the 12-month period. 

Sales at the company’s consumer division sales gained 7.5 percent to 5.05 billion euros, or $6.49 billion. In organic terms, revenues were up 4.9 percent.

The division reported slight growth in Europe, with sales of Nivea flat on-year in Germany and down in the rest of Western Europe. A boost came from a strong performance in Eastern Europe, particularly Russia and Poland.


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