By  on December 13, 2010

BERLIN — Amid a reduced earnings outlook for 2010, Beiersdorf AG has announced a series of strategic and personnel changes, including scaling back its makeup businesses in Europe.

The maker of Nivea, Eucerin and La Prairie said Friday it expects 2010 margins for earnings before interest and taxes to be approximately 9 percent, a drop from previous guidance of 11 percent. In addition, sales growth has also been reduced to an expected 2 to 3 percent, with the firm’s consumer business segment anticipating sales growth of 1 to 2 percent and an EBIT margin of 8 to 9 percent.

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