By  on April 17, 2009

BERLIN — German cosmetics giant Beiersdorf reported a 25.6 percent drop in overall operating profit for the first quarter of 2009, from 195 million euros, or $292.5 million at average exchange, to 145 million euros, or $190 million.

The preliminary results, which were released Friday, show the company’s consumer segment, which includes Nivea, La Prairie and Eucerin, had a mixed first quarter. Operating results for the segment declined 15.8 percent to about 144 million euros, or $188.6 million, with like-for-like sales roughly unchanged, decreasing 0.5 percent.

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