BERLIN — Beiersdorf AG confirmed preliminary reports of a strong 2008 in its annual report, which was released Tuesday, and predicted the company will again outperform the market in 2009.
Its consumer, or beauty, segment, which includes the Nivea, Florena, Labello, Eucerin and La Prairie brands, had a solid year with a 10 percent boost in sales to 5.13 billion euros, or $7.54 billion at average exchange. Earnings before interest and taxes, excluding special factors, of 615 million euros, or $904 million, had a 3 percent gain. Three of Beiersdorf’s major beauty brands boasted double-digit revenues increases — Nivea, 10 percent; La Prairie, 12.3 percent, and Eucerin, 12.6 percent.
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