By  on August 4, 2011

BERLIN — Beiersdorf attributed its global Nivea anniversary campaign to boosting company performance in the second quarter.

The Hamburg-based cosmetics and adhesive maker registered net profits of 133 million euros, or $191 million, during the period, a 4.7 percent rise over second-quarter 2010. Group sales between April and June grew 2.1 percent to 1.5 billion euros, or $2.16 billion.

Second-quarter sales for Beiersdorf’s consumer division posted a 1.2 percent uptick to 1.26 billion euros, or $1.81 billion. The company’s consumer division, which includes Eucerin, La Prairie and Labello, in addition to the 100-year-old Nivea brand, generated 84.2 percent of group sales in the quarter. The division’s operating profit, excluding special factors, was 156 million euros, or $224.4 million, down 6 percent.

Beiersdorf stated its consumer division’s performance in Europe during the period was negatively impacted by Nivea’s exit from the makeup business, but lifted by activities marking Nivea’s 100th anniversary.

Beiersdorf’s net profits for the first half of 2011, excluding special factors, gained 8.8 percent to 256 million euros, or $359 million. Company sales between January and June increased 2.6 percent to 2.9 billion euros, or $4.07 billion.

Revenues from Beiersdorf’s consumer division were 2.43 billion euros, or $3.41 billion, a 1.3 percent rise versus first-half 2010.

Dollar figures are converted at average exchange rates for the corresponding period.

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