PARIS –Beiersdorf AG’s sales gained 7.7 percent in the first quarter, boosted by both its consumer and Tesa adhesives divisions.The German maker of Nivea, Eucerin and La Prairie posted sales of 1.8 billion euros, or $1.98 billion, in the three months ended March 31. In organic terms, the company’s revenues advanced 4.8 percent.The Hamburg-based company’s consumer business registered sales of 1.48 billion euros, or $1.63 billion, which rose 6.3 percent on a reported basis and 3 percent in organic terms.The company said the branch’s growth was spurred by all of its core brands. Nivea revenues were up 3.5 percent, while Eucerin’s advanced 3.3 percent and La Prairie posted a 10.5 percent revenue uptick.“A good performance in Europe laid the basis for growth,” the company said in a statement. “In the Americas, the strong performance in Latin America played the decisive role in the region’s increased sales. The Africa/Asia/Australia region also contributed to the growth in the consumer business segment. Beiersdorf strengthened its market position and gained market share in many markets worldwide.”The Tesa division’s revenues were up 14.4 percent in nominal terms and 13.5 percent on a like-for-like basis to 317 million euros, or $348.2 million. Both of its segments, the direct industries branch and the trade markets branch, contributed to the upward sales trend, Beiersdorf said.Dollar figures were converted at average exchange for the period to which they refer.“Beiersdorf has further accelerated its growth with another strong boost in the first-quarter 2017 and substantial gains in market shares,” said Stefan F. Heidenreich, chief executive officer of Beiersdorf.“Tesa saw a particularly strong jump in sales, emphasizing its strong position in the world market. Consumer also generated an excellent sales increase in a declining market environment,” he added. “We therefore look ahead with cautious optimism, despite the continuing risks in the markets.”
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