The Talbots Inc. on Tuesday named Paula Bennett as the new president of the J. Jill brand.

Bennett, 58, will be responsible for the growth and profitability of the brand, including merchandising, marketing, direct marketing and stores, as well as store visual and design. She will report directly to Trudy F. Sullivan, president and chief executive officer of The Talbots Inc. Talbots acquired the J. Jill brand last year.

Bennett is a 35-year retail veteran who is currently with Orchard Brands as president and ceo of the Appleseed’s, Tog Shop and WinterSilks brands. Previously, she held positions at Eileen Fisher Inc., Tiffany & Co., Federated Department Stores’ Bloomingdale’s and Calvin Klein.

Bennett will join J. Jill on Jan. 28 and will replace Phil Kowalczyk, who was recently appointed chief operating officer of The Talbots Inc.

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