By  on April 9, 2009

Beryl Raff, who was executive vice president and general merchandise manager of fine jewelry at J.C. Penney Co. Inc., has joined Helzberg Diamond Shops Inc., a subsidiary of Berkshire Hathaway Inc., as chairman and chief executive officer.

Raff succeeds Marvin Beasley, who resigned. He had been with the company since 1989, became president and chief operating officer in 2002 and had held his most recent post since November 2004.

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