The prettiest girl is sometimes the loneliest person in the room.
Nancy Jarecki, founder of two-year-old personal care company bettybeauty Inc. wants to take business to the next level. She said pending opportunities include signing on with a major mass merchant, which would significantly increase her firm’s annual $1 million in revenue. But given her firm’s small size and limited staff, she said she is unable to meet such a goal. Investment firms, she said, haven’t yet come knocking on her door.
“We are kind of like that girl at the dance that everyone thinks gets asked to dance all the time, but doesn’t,” said Jarecki.
In the meantime, the New York-based maker of home hair color products for “the hair down there” keeps plugging along, coming up with new items that seem to be a natural extension to her original idea. The latest is Ready Betty The Ultimate Stylin’ Kit, which includes Bare Betty, a depilatory cream for the bikini area, scissors and eight stencils to allow for shapes to be crafted. Ready Betty rolls out to 500 of betty’s 5,000 retail partners, such as Zitomer and Duane Reade, next month and will sell for $14.99.
“People who are devoted waxers won’t give [waxing up entirely] but maybe will give up some of the services they pay for in the salon. In this economy, Ready Betty will help people take care of themselves,” said Jarecki.
Jarecki said she worked with a chemist to develop a formula that had a very neutral scent, as odor was one of the top complaints users of home depilatories complained about.
“We found out through bikini product users they can’t stand the smell of the products that are out there. It’s a deal breaker,” said Jarecki, who added she expects Ready Betty to generate about $500,000 in sales for the balance of 2009.
Bettybeauty took the beauty world by storm — and surprise — when in 2007 it launched nine shades for the hair down there, including a hot pink number. Last year, the company followed up with Malibu Betty, a bright, aqua blue shade, and Blonde Betty, which has a sandy blonde hue. There’s also a Bridal Betty available, which includes the Malibu Betty shade (for that “something blue”), complete with wedding-themed stencils such as a dove and a heart. A men’s line is out, too. In May, the company captured CEW’s Indie Award.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion