By  on November 12, 2013

For a winning holiday, retailers must pull off a strong Black Friday and offer big, storewide discounts throughout the season, according to a consumer survey conducted by America’s Research Group and the Inmar technology firm.

ARG and Inmar said retailers can expect sales to be up 2.5 percent or higher if shoppers see big discounts early. The study also found that the number of Americans feeling heavily pressured from debt is down, to 16.5 percent in 2013 from 21.4 percent in 2012.

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