By  on November 11, 2015

After crunching data from 200 retailers and over 60 million online transactions during last year’s holiday shopping season, performance marketing firm Criteo discovered just how key an event Black Friday is online.

Moreover, the firm said 32 percent of e-commerce transactions that occurred on Black Friday were done on a mobile device. Criteo’s analysis showed that the so-called “Bounceback Tuesday” experiences a strong spike in online sales as well.

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