LOS ANGELES — Blue Holdings Inc. said Thursday that it agreed to start a joint venture with Headgear Inc. to market Blue Holdings brands, including premium denim lines Antik Denim and Taverniti So, and develop nondenim products.
Under terms of the agreement, City of Commerce, Calif.-based Blue Holdings will codevelop products and provide sales and marketing support, such as introducing Headgear's brands to celebrities and linking the companies' Web sites. In turn, Headgear will design and develop all nondenim apparel and footwear, sharing its worldwide factories and sourcing with Blue Holdings.
This is the latest step by Blue Holdings to streamline expenses and boost revenue. The company recently relaunched its six-year-old premium denim line Yanuk as a moderate brand for the back-to-school season. Last year, its cost-cutting efforts included shuttering the contemporary brand Life & Death and closing two retail stores.
"The partnership of these two companies has tremendous synergies," Blue Holdings chief executive officer Glenn Palmer said. "By combining our respective core competencies and creative vision, we will greatly expand the product offerings under the Antik and Taverniti brands as well as their bases of distribution."
Founded in 1992, Virginia Beach, Va.-based Headgear designs and markets clothing and shoes for young men and juniors under private label brands such as Blac Label, Blac Label Pink and Tru Ambition. Headgear said its flagship brand, Blac Label, will ring up an estimated $200 million at retail with estimated profits of $25 million in 2008.
"I feel in teaming with Blue [Holdings], we can take Antik and Taverniti and form pure and complete collections to complement their excellent denim products," Headgear ceo Jeff Watson said.
Blue Holdings said Monday that it will restate its financial results for 2007 because of accounting errors. Before the restatement, the company reported a net loss of $5.6 million on revenue of $33.8 million last year, compared with a net loss of $4.8 million on revenue of $49 million in 2006.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast