By  on March 7, 2014

LONDON — British fashion e-tailer Boohoo.com said Friday it has fixed the share price of its initial public offering here at 50 pence, or 84 cents, a share. Six hundred million ordinary shares will be floated.

The firm expects to start trading on London’s AIM market at 8 a.m. on Friday, with a market capitalization of around 560 million pounds, or $936 million. Dollar figures are converted at current exchange.

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