By  on March 14, 2014

LONDON — Boohoo.com, the online fast fashion retailer, saw its shares rocket 70 percent to a high of 0.85 pounds, or $1.41, on Friday morning, its first day of trading on London’s AIM market.

The stock fell back to 0.77 pounds, or $1.28, at 11:30 am CET, but that was still 54 percent higher than its initial price, and despite a jittery market due to the crisis in Crimea.

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