By  on March 14, 2014

LONDON —, the online fast fashion retailer, saw its shares rocket 70 percent to a high of 0.85 pounds, or $1.41, on Friday morning, its first day of trading on London’s AIM market.

The stock fell back to 0.77 pounds, or $1.28, at 11:30 am CET, but that was still 54 percent higher than its initial price, and despite a jittery market due to the crisis in Crimea.

Last Friday, the British fashion e-tailer fixed the share price of its initial public offering here at 50 pence, or 83 cents, a share, with six hundred million ordinary shares floated. Dollar figures are converted at current exchange.

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