By  on June 12, 2014

LONDON — Investors cheered, the British fast-fashion site that saw its full-year profits nearly quadruple to 8.4 million pounds, or $13.4 million, sending the stock price up 9.8 percent to 50 pence, or 85 cents, on Thursday.

Boohoo, a pure-play e-tailer whose core market is 14 to 35 year olds and focus is on value fashion, said sales were up 63 percent to 109.8 million pounds, or $174.6 million, in the year to Feb. 28.

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