METZINGEN, Germany — Boss Woman has a new formula. The company’s parent, Hugo Boss, wants the troubled women’s wear division to move from 3.7 to 30 in 10.
That is, in 2002 Boss Woman generated about 3.7 percent of total Hugo Boss sales of $1.3 billion. In 10 years, “the goal is for Boss to do at least 30 percent of its business with women’s [fashion],” stated Boss chief executive officer Bruno Sälzer in an exclusive interview.
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