Robert Brady and Alan S. Greco, two top fragrance industry veterans, have teamed up to form a consulting firm. Called Beauty Management Group, it is based in Jersey City, N.J.
Brady was president and chief executive officer of Christian Dior Perfumes Inc. from 1997 to 1999, and before that, he headed another LVMH subsidiary, Parfums Givenchy, for eight years. Alan S. Greco was the president and ceo of Paul Sebastian Inc., which he cofounded in 1979 and sold in 1995, before moving on to a series of various positions in different businesses, including Victory International USA LLC.
The partners said they aim to function as management consultants, including brokering deals and acting as sales agents and facilitators for creating private label fragrance brands. Brady, who noted that he and Greco were involved in the fragrance deal between Jessica Simpson and her master licensee, Camuto Group, with Parlux Fragrances Inc., said he and Greco are working in four areas. However, he asserted that "the biggest potential for us is as sales agents."
Referring to European brands seeking to enter the U.S., he said: "we will be able to provide a turnkey U.S. subsidiary." He added that, in addition to providing strategy, the firm has set up a national sales network, with particular attention to sell-through. "A lot of companies want to come into the U.S. market, but they are scared they will lose money," Brady said. "They need to have an understanding of the alternatives."
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