By  on July 2, 2008

SHANGHAI — "Consumers in China are just like anywhere else in the world. They have the same aspirations and, increasingly, the same tastes," remarked Edoardo Tocco, China general manager of Diesel, in a new report on the luxury industry by market consultancy KPMG China.

Tocco is one of nine profiles in the report, which mixes survey data and tax law developments with individual insights. In Diesel's case, its the challenge of selling high-end casualwear and appealing to fashion-forward Generation Y trendsetters in a luxury market dependent upon older customers with more conservative tastes.

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