Well-known brand names continue to make inroads with consumers when they’re deciding how to spend their money.
In a new survey from Brand Keys, 29 percent of shoppers cite brand names as important to their purchasing decision — a number that has tripled in importance over the past four years. Five years ago, only 8 percent of U.S. apparel buyers felt brands and logos were important.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)