By  on June 26, 2012

Well-known brand names continue to make inroads with consumers when they’re deciding how to spend their money.

In a new survey from Brand Keys, 29 percent of shoppers cite brand names as important to their purchasing decision — a number that has tripled in importance over the past four years. Five years ago, only 8 percent of U.S. apparel buyers felt brands and logos were important.

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