By  on January 20, 2011

Limited Brands wants to expand accessories internationally and has reassigned Ed Bucciarelli, chief executive officer of the Henri Bendel division and president of Limited Brands Accessories, to implement the new strategy.

While Bucciarelli will still focus on the creative side of the Bendel’s brand, Limited has hired Chris Fiore as president of Henri Bendel. Fiore will run day-to-day operations of the 11-unit chain. He is a former president of Coach retail, but his most recent role was executive vice president of international for American Eagle Outfitters Inc.

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